Teaching Your People to Say “No” (Maybe Learning it Yourself)
Believe it or not, having the option to say no, and even better giving this option to your employees, is one of the quickest ways to a lot of yes in your business.
Popular opinion is that you always, always, always want to be able to say yes to your customers. The problem with that thinking is that it draws in a lot of customers who maybe shouldn’t really be your customers – or at least should be so on better terms. Terms you can actually live with.
You have all heard the stories of companies that say yes all the time – even to customers who are just plain ridiculous. And in all these stories, it works out in the end. Nordstroms gets a big article in the Wall Street Journal for giving some lady a refund on her snow tires. The lady is happy, the company is happy with the press. People who shop at Nordies feel better about paying too much because they are doing so with a great company. See? Everybody wins.
How about the other stories though? The ones that (more…)
