We’ll cover here both the basic steps and your thought processes that will make your content Search Engine Friendly.   First off, you need to determine if the new info that you are adding should be put on a “page” or a “post.”  The process for both is almost identical, but there are a couple of differences to be aware of.

You should put your new info on a page if:

1. The information is relatively static – directions to your business, contact information, return policy for example.
2. The topic answers common questions your customers have – store hours and method of payment for example.  Essentially, info about “how” you do business.

You should put your new info on in a post if:

1. The information is the “latest installment” on a topic that you cover regularly – my latest advice on improving your website, the newest fashions at your clothing boutique, or your thoughts on last night’s basketball game.
2. Most of the information that people would be searching for your site, covering “what you do” should be in posts as this format lends itself to making your site Search Engine friendly.

In this post we’ll cover the specifics of (more…)