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Greg Thompson
Internet Specialist
Southern Oregon Media Group

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Tag: Radio

18 Jan

Radio’s Killer Ap? um, maybe?

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Radio's Growing UpSo it appears that Clear Channel now has Ad Words like capabilities in placing their customers’ ads.  The upside is that advertisers now can better align their message with the content of the radio station.  Here is a brief explanation from Media Post’s Laurie Sullivan:

The radio network can now tag digital broadcasts, so ads run adjacent to specific songs or other ads. The audio spots automatically insert after specific programming or commercial spots based on the content.  The switch to digital from analog enabled Clear Channel to deploy the Internet-like technology. Once the broadcast went digital, it created an opportunity to digitally tag the content.

So be aware that this is coming Southern Oregon businesses.  Your radio sales rep will tell you that this is the greatest thing since sliced bread.  (S)he’ll tell you that this is exactly like an Ad Words campaign on Google.  There will be amazing anecdotes like this one (more…)