Everyone knows what email is for in small businesses – its to blast out random emails to random customers and prospects at random intervals in hopes of consistant revenue.  You’ve experienced enough examples of this strategy to know that it is more commonplace than we would hope.

Or worse even, businesses that are afraid of falling into this stereotype avoid using email as a marketing tool altogether.  THAT won’t increase the bottom line.  So while email is not a marketing strategy all by itself, it can be an incredibly important peice of your whole plan.

So where to start – and do so in a good way?  With the low hanging fruit of course.  And for many of you, this fruit can be found in the form of abandoned shopping carts.  Even at the biggest and best online sites, people get part way through a purchase and then unexpectedly leave before making the sale final.  So close!  Yet so far…

That’s were email comes in.  (more…)