Let’s start at square one on this topic.  Before we even talk about what you want to write about in your website, we need to understand what it is your customers will search for.  The question to ask yourself is, “What will my customer type into the search box in the search engine?” 

Be careful, because it may not be what you think.  For example, insurance agents tend to talk about “auto insurance” while insurance customers tend to search for info on “car insurance” – at a clip of about 40:1!  So if an insurance agent has lots of information about auto insurance on his website and his potential customers keep asking Google to teach them about car insurance, the likelihood that they’ll find his website at all is almost zero.  So be careful in choosing your sites wording that you utilize the words that your customers use.

In addition to the terms that people use, you’ll also want to add (more…)

We’ll cover here both the basic steps and your thought processes that will make your content Search Engine Friendly.   First off, you need to determine if the new info that you are adding should be put on a “page” or a “post.”  The process for both is almost identical, but there are a couple of differences to be aware of.

You should put your new info on a page if:

1. The information is relatively static – directions to your business, contact information, return policy for example.
2. The topic answers common questions your customers have – store hours and method of payment for example.  Essentially, info about “how” you do business.

You should put your new info on in a post if:

1. The information is the “latest installment” on a topic that you cover regularly – my latest advice on improving your website, the newest fashions at your clothing boutique, or your thoughts on last night’s basketball game.
2. Most of the information that people would be searching for your site, covering “what you do” should be in posts as this format lends itself to making your site Search Engine friendly.

In this post we’ll cover the specifics of (more…)

This is a fairly common problem.  Webpages, particularly when set up for e-commerce, frequently end up being too sparse from a search engine standpoint.  The page may look beautiful to you human audience, and it may give them everything they could possibly need in order to make the decision to purchase your widget.

But if the search engines can’t determine what the webpage is about, or worse yet can gleen more info from your competitors page, you may not ever get the chance to make that sale. 

This part of the development of your site is at least as much art as it is science.  But the rule of thumb to use is to compare each page to the other pages on your site.  If they are nearly identical – differing only on product name, image, and price for instance – search engines will tend to score your site down relative to the competition.  My favorite example of a company that does this well (more…)