Your company has a story to tell.  In days gone by, you’d tell it is small ways, with individual interactions with each of your customers, or in slow ways, such as your weekly newspaper ad.  Business rose and fell with the times, but most businesses could follow some well-worn paths to success. Fast forward to [...]

We’re not coming out of this recession.  Get over it and embrace the new norm.  Customers don’t come into your store “just to shop” any more.  Those that still visit you are on a mission for something specific.  You have to engage with your community differently now to be successful. Your new job is to [...]

So unless you’ve been living under the same rock that allowed me to miss the whole Book of Eli thing – what a great movie, why didn’t someone tell me – you’ve by now seen the Old Spice Man commercials. The buzz around them is how much “free” exposure this campaign has received. But here’s [...]